The Rise of Positive Luxury

Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

Buch | Hardcover

236 Seiten

2022
Routledge (Verlag)
978-0-367-75727-4 (ISBN)

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Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries.

Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability.

The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.

List of Figures

List of Tables

List of Photographs

List of Contributors

Preface

About the Author

PART ONE - Transformative Luxury Research (TLR) to promote positive luxury

Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury"
Wided Batat

The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being

Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso

How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?

Fabrizio Mosca and Valentina Chiaudano

PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation

Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti’s textile workshop
Silvia Ranfagni

Luxury influencer marketing and subjective well-being: how influencers’ flaunting of luxuries impacts evaluations of the self and the endorsed brand
De Veirman Marijke and Hudders Liselot

Consumers’ emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses’ social impact
Francine Espinoza Petersen and Dikla Perez

Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts
Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu

Montblanc’s responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation
Shin’ya Nagasawa

How does second-hand luxury enhance Gen Z consumers’ well-being? A Transformative Luxury Research (TLR) approach
Inas Khochman and Wided Batat

PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing

Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses
Pallab Paul and Alex Yao

Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being
Nabanita Talukdar

Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector

Fabio Duma, Dina Khalifa, and Jule Schäfer

Index

Erscheinungsdatum	06.07.2022
Reihe/Serie	Routledge Studies in Luxury Management
Zusatzinfo	15 Tables, black and white; 13 Line drawings, black and white; 5 Halftones, black and white; 18 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	521 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-367-75727-3 / 0367757273
ISBN-13	978-0-367-75727-4 / 9780367757274
Zustand	Neuware