Social Selling
Kogan Page Ltd (Verlag)
978-1-3986-0738-5 (ISBN)
Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.
Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.
Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.
Timothy Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.
Chapter - 00: Introduction to Social Selling;
Chapter - 01: Community and Tribalism;
Chapter - 02: Your Identity Within Social Networks;
Chapter - 03: Talking to Strangers;
Chapter - 04: Controlling Influence;
Chapter - 05: The Mechanics of Traditional Sales;
Chapter - 06: Moving from an Analogue to a Social Mindset;
Chapter - 07: Selling the Idea of Social Selling and Measuring Success;
Chapter - 08: How to Use Technology to Your Advantage;
Chapter - 09: Digital Maturity;
Chapter - 10: The Digital Organization Practitioner;
Chapter - 11: Five Steps to Getting You Started
"Social selling is no longer optional for salespeople today. Getting attention on platforms that buyers now use and being able to initiate conversations is the difference between winning and losing. Tim Hughes has written a great book that provides the skills you need to win in today's hyper connected and highly competitive world."
"Social selling is still misunderstood. It isn't about how to sell through messaging all your LinkedIn connections, it is about earning influence. Tim Hughes is an authority on the topic and this book is the ultimate guide to building or refining your social selling strategies to increase your influence and sales. Get your stationery ready to highlight key points and make notes."
"This is not a business book, it is a definitive and vital guide to social selling, a must read and must have for every business owner, entrepreneur, marketer and sales professional! Tim has compiled a comprehensive step by step resource and playbook which will positively transform your relationship building, increase your bottom line and see phenomenal return on your investment."
"Digital dominance, or owning your vertical's narrative on digital, is critical in social media strategy. Tim Hughes gives you the digital dominance secrets you need to implement a winning game plan. Every marketer needs to read this book!"
"A network gives you reach... but a community gives you power. It's time to stop making excuses and start bringing in personal social skills to the digital world. Tim Hughes understands this critical issue, and this book give you the tools to make it happen."
"Digital has thrown a spanner into the works of traditional B2B Marketing. With this book, Tim Hughes provides light in the darkness for today's digital marketing, highly recommended."
"This book is a must-read for sellers wanting to hone their craft in buyer engagement. If you want to get ahead of the competition knowledge is powerful and the skill of social selling will give you the step up necessary."
"Tim Hughes has taken his already powerful, revolutionary book on social selling to the next level. Social selling is no longer a fad, but a core tenant of modern selling. Tim has seen this evolution and his book is for those who want to stay ahead of the game."
"Tim Hughes' first book is one of my go-to books when thinking about the concept of social selling and on developing 'social organisations'. The world changed and the way that people buy continues to evolve. It provides actionable advice to sales and marketing teams on how to embrace social and Tim's thinking is always ahead of the game."
"People are the key to digital transformation. As digital technologies proliferate and humans begin to share work with AI and robots, it is the people who excel at being human who will thrive. In this book, Tim Hughes explains that executives that invest to enable people to network and build relationships virtually will have the necessary foundation for winning today and in the future."
"This book walks you through the reality of the post-pandemic world, defines what a digital organization must be and outlines the detailed steps of making that a reality within your organization. It is a must read for anyone leading or executing within a business of any size today."
"The world of sales has changed, you can no longer rely on cold calls and spam emails to make your number. Tim Hughes has created a practical methodology that teaches sellers how to engage like a real human on digital and win."
"This update is a practical guide for every sales professional who wants digital success in a world that becomes more digital every day. If you want to boost your sales success online this book is a must!"
"A real gem of a book that gets you started on your social selling journey, providing all your key enablers to build a culture of social selling, and making this daunting subject easy to understand. A simple read that demystifies social selling so you can get involved."
"I bought the first edition of Social Selling in 2018, and immediately applied some of the very actionable advice in the book, refining my entire digital networking and marketing strategy. I can't recommend the new edition strongly enough."
"The problem with sales books today is pre-covid thinking. In this second edition Hughes has really taken the time to update the book with modern case studies and chapters that make it relevant and a must for sales people in the post-covid world."
| Erscheinungsdatum | 26.10.2022 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 162 x 240 mm |
| Gewicht | 755 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-3986-0738-X / 139860738X |
| ISBN-13 | 978-1-3986-0738-5 / 9781398607385 |
| Zustand | Neuware |
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