The Come Back Culture – 10 Business Practices That Create Lifelong Customers
Seiten
2022
Baker Books, a division of Baker Publishing Group (Verlag)
978-1-5409-0197-2 (ISBN)
Baker Books, a division of Baker Publishing Group (Verlag)
978-1-5409-0197-2 (ISBN)
Want second looks, return visits, and lifelong customers at your business? These highly sought-after speakers and consultants provide valuable insights and practical ideas on how to create a business driven by hospitality and an environment that keeps people coming back for more.
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to
- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to
- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com. Jonathan Malm is an entrepreneur and business owner. He runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. He lives in San Antonio, Texas. Jason and Jonathan are the coauthors of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide.
| Erscheinungsdatum | 03.05.2022 |
|---|---|
| Verlagsort | Ada, MI |
| Sprache | englisch |
| Maße | 153 x 221 mm |
| Gewicht | 436 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-5409-0197-1 / 1540901971 |
| ISBN-13 | 978-1-5409-0197-2 / 9781540901972 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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