Changing Face Of E-commerce In Asia

Abhishek Behl, Pankaj Dutta, Pratima Amol Sheorey, Chris Rowley (Herausgeber)

Buch | Hardcover

424 Seiten

2022
World Scientific Publishing Co Pte Ltd (Verlag)
978-981-12-4598-5 (ISBN)

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Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

Erscheinungsdatum	26.04.2022
Reihe/Serie	World Scientific Series In Asian Business And Management Studies ; 1
Verlagsort	Singapore
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	981-12-4598-3 / 9811245983
ISBN-13	978-981-12-4598-5 / 9789811245985
Zustand	Neuware