Starbucks
Seiten
2021
|
2nd edition
Greenwood Press (Verlag)
978-1-4408-7388-1 (ISBN)
Greenwood Press (Verlag)
978-1-4408-7388-1 (ISBN)
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.
Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?
Part of Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbuck's meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, financial data, and coverage of the COVID-19 pandemic's impact on the company.
Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?
Part of Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbuck's meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, financial data, and coverage of the COVID-19 pandemic's impact on the company.
Marie A. Bussing holds a doctorate in economics and is an assistant professor emerita of economics at the University of Southern Indiana, USA.
Acknowledgments
Introduction
Chapter 1 Origins and History of Starbucks
Chapter 2 The Founders and Early Management Team
Chapter 3 The Coffeehouse Experience
Chapter 4 Behind the Blends
Chapter 5 Digital Innovation and Technology
Chapter 6 Social Impact
Chapter 7 Financial Results and Executive Leadership
Chapter 8 Coffee Competition
Chapter 9 Coping with Controversy
Chapter 10 Starbucks and Schultz: Planning for the Future
Timeline
Glossary
Acronyms
Directory of Resources
Bibliography
Index
| Erscheinungsdatum | 22.11.2021 |
|---|---|
| Reihe/Serie | Corporations That Changed the World |
| Sprache | englisch |
| Maße | 156 x 235 mm |
| Gewicht | 454 g |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Getränke |
| Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte | |
| Technik | |
| Wirtschaft | |
| ISBN-10 | 1-4408-7388-7 / 1440873887 |
| ISBN-13 | 978-1-4408-7388-1 / 9781440873881 |
| Zustand | Neuware |
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