How to Become a Master of Persuasion
Business Expert Press (Verlag)
978-1-63742-090-4 (ISBN)
Sales are the life blood of business. Customers buy when they think a supplier has the right answers, the right products, the right people and the right skills, and this depends entirely on their ability to persuade them. Being persuasive is not a matter of chance. Customers are persuaded when they believe in you, which is determined by whether your pitch is compelling and how good you are at establishing and communicating your value in written proposals, at meetings and at presentations.This book is perfect for everyone involved in sales or business development who wants to become a better and more persuasive communicator. It is a practical guide to explain customers' goals and motivations, how to identify the most relevant and important issues to talk about, how to take control of every pitch situation, and how to plan and then deliver proposals and presentations that will persuade your customers to buy from you.
The book is based on training courses run by the author that have been attended by hundreds of businesses over the years. It contains real world case studies and personal insights about pitching that explain how to prepare for every step in the sales process and provides tools that will enable you to apply this knowledge immediately to your business. As well as enhancing skills to deliver pitches and presentations, it also explains how to transfer face-to-face skills to the current work environment, where video conferencing has become the new normal.
Tony Treacy has over 35 years' experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director at an international graphics business and a specialist for a global company in the printing and publishing industry. He set up his own company in 2010, and has been an independent consultant, a trainer and coach since then, helping businesses to communicate their value and win new customers. Tony is a fellow of the Marketing Society, an affiliate member of the Chartered Institute of Marketing, a mentor for the Business Growth Programme, a trainer for techUK, and managing director at Pitch Factory Limited, which is a member of the CPD Certification Service. How to Become a Master of Persuasion is based on two accredited CPD training courses: Storytelling and Pitching an Idea.
| Erscheinungsdatum | 06.08.2021 |
|---|---|
| Verlagsort | Sterling Forest |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 333 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-63742-090-0 / 1637420900 |
| ISBN-13 | 978-1-63742-090-4 / 9781637420904 |
| Zustand | Neuware |
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