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Innovations in Digital Branding and Content Marketing -

Innovations in Digital Branding and Content Marketing

Buch | Softcover
311 Seiten
2020
Business Science Reference (Verlag)
978-1-7998-5279-7 (ISBN)
CHF 379,95 inkl. MwSt
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Presents research on the methods and advances in the field of advertising and marketing using digital technologies. The book covers a wide range of topics, including gamification, typography, and consumer-generated media.
In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding.

Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Dr. Subhra is currently working at Duy Tan University, Vietnam as a Researcher.

Erscheinungsdatum
Sprache englisch
Maße 178 x 254 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-7998-5279-2 / 1799852792
ISBN-13 978-1-7998-5279-7 / 9781799852797
Zustand Neuware
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