Public Relations for Management Success

Frank Jefkins (Autor)

Buch | Softcover

148 Seiten

2019
Routledge (Verlag)
978-1-138-57166-2 (ISBN)

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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Frank Jefkins

Preface; Acknowledgments; 1. A Management View of Public Relations 2. Public Relations as an Integral Management Function 3. Tangible Public Relations 4. The Costs of PR 5. Planning a PR Programme 6. Media and Methods 7. Media Relations Techniques 8. Special Action Areas of Modern Public Relations 9. Assessment of Results 10. PR Professionalism 11. Setting up a PR Department; Appendices; Glossary of Abbreviations; Index

Erscheinungsdatum	04.11.2019
Reihe/Serie	Routledge Library Editions: Management
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	270 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-57166-0 / 1138571660
ISBN-13	978-1-138-57166-2 / 9781138571662
Zustand	Neuware