Starting a Business All–in–One For Dummies
John Wiley & Sons Inc (Verlag)
978-1-119-56521-5 (ISBN)
- Lieferbar
- Versandkostenfrei
- Auch auf Rechnung
- Artikel merken
With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles.
Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources.
Start up a dream business from scratch
Write a winning business plan
Secure financing
Manage your risks successfully
Navigate your first year of operation
If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.
Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying. Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Where to Go from Here 3
Book 1: Moving from Idea to Reality 5
Chapter 1: Your Business in Context 7
An Overview of Feasibility Analysis 8
Understanding Your Industry 11
Researching an Industry 15
Defining Your Market Niche 21
Zeroing In on a Brand-New Product 24
Chapter 2: Refining and Defining Your Business Idea 27
Recognizing the Power of a Good Idea 28
Brainstorming New Business Ideas 32
Identifying Business Opportunities 36
Putting a Promising Idea to the Test 39
Chapter 3: Creating a Business Model 45
Identifying Who Needs a Business Model 46
Common Aspects of All Business Models 47
Business Models in Their Simplest Form 49
Examples of Business Models 50
Finding Success with a Business Model 52
Chapter 4: Finding Your Target Market 63
Gauging the Target Market 63
Determining Industry Attractiveness 64
Looking for Niche Attractiveness 68
Checking Out Customer Attractiveness 73
Finding Your Place on the Industry Value Chain 75
Chapter 5: Considering a Franchise 79
Understanding What a Franchise is 79
Recognizing the Importance of Brands in Franchising 81
Identifying the Three Types of Franchising 82
Being Aware of the Roles and Goals of Franchisors and Franchisees 85
Reviewing Franchise Relationships 88
Nuances of the Franchisor/Franchisee Relationship 93
Considering the Pros and Cons of Franchising 95
Book 2: Planning for Your Business 101
Chapter 1: Writing a Business Plan 103
Selling Yourself on the Importance of Business Planning 103
The Anatomy of a Business Plan 105
Setting Out Your Planning Objectives 107
Identifying Your Business Plan Audiences and Key Messages 109
Establishing Your Plan’s Time Frame 112
Preparing for the Real World 113
Chapter 2: Finding the Funding 117
Starting with a Plan 118
Tapping Friends and Family 121
Finding an Angel 122
Daring to Use Venture Capital 124
Selling Stock to the Public: An IPO 128
Finding Other Ways to Finance Growth 132
Guarding Your Interests 134
Chapter 3: Setting Your Franchise’s Wheels in Motion 137
Surveying Your Options for Locale 138
Finding Your Franchise’s Habitat 142
Protected Areas, Exclusive Areas, and Encroachment Policies 147
Signing the Lease 149
Meeting Your Franchise’s Requirements 150
Getting the Goods: Merchandise and Supplies 153
Receiving Merchandise 158
Maintaining Inventory 161
Getting Good Training for Yourself and Your Management 164
Chapter 4: Starting a Home-Based Business 169
Looking at the Basics of Home-Based Business 170
Examining the Good News and the Bad 175
Taking the Home-Based Business Quiz 178
Starting Something from Scratch 181
Transitioning into Your Home-Based Business 182
Chapter 5: Creating an Online Presence for Your Business 195
Feng Shui-ing Your Website 196
Creating Content That Attracts Customers 199
Nip and Tuck: Establishing a Visual Identity 208
Inviting Comments from Customers 214
Moving from Website to Web Presence 219
Chapter 6: Starting with the Right Legal Structure 221
Introducing the Legal Business Classifications 222
Going It Alone: The Sole Proprietorship 224
Choosing a Partner: The Partnership 226
Going for the Gold: The Corporation 228
Offering Flexibility: The S Corporation, the LLC, and the Nonprofit Corporation 231
Benchmarking Your Best Choice 234
Book 3: Handling Your Finances 235
Chapter 1: Setting Up the Books 237
Bookkeepers: The Record Keepers of the Business World 238
Wading through Basic Bookkeeping Lingo 239
Pedaling through the Accounting Cycle 241
Tackling the Big Decision: Cash-Basis or Accrual Accounting 243
Seeing Double with Double-Entry Bookkeeping 246
Differentiating Debits and Credits 248
Outlining Your Financial Road Map with a Chart of Accounts 248
Starting with the Balance Sheet Accounts 250
Tracking the Income Statement Accounts 256
Setting Up Your Chart of Accounts 260
Chapter 2: Reporting Profit or Loss in the Income Statement 263
Presenting Typical Income Statements 264
Taking Care of Housekeeping Details 268
Being an Active Reader 271
Deconstructing Profit 273
Pinpointing the Assets and Liabilities Used to Record Reporting Unusual Gains and Losses 282
Watching for Misconceptions and Misleading Reports 284
Chapter 3: Showing Financial Condition in the Balance Sheet 287
Expanding the Accounting Equation 288
Presenting a Proper Balance Sheet 289
Judging Liquidity and Solvency 293
Understanding That Transactions Drive the Balance Sheet 297
Sizing Up Assets and Liabilities 300
Financing a Business: Sources of Cash and Capital 307
Recognizing the Hodgepodge of Values Reported in a Balance Sheet 309
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311
Meeting the Statement of Cash Flows 312
Explaining the Variance between Cash Flow and Net Income 316
Sailing through the Rest of the Statement of Cash Flows 322
Pinning Down “Free Cash Flow” 326
Looking at Limitations of the Statement of Cash Flows 328
Chapter 5: Controlling Costs and Budgeting 331
Getting in the Right Frame of Mind 332
Getting Down to Business 332
Looking into Cost of Goods Sold Expense 346
Focusing on Profit Centers 349
Reducing Your Costs 351
Deciding Where the Budgeting Process Starts 351
Homing In on Budgeting Tools 353
Preparing an Actual Budget or Forecast 357
Understanding Internal versus External Budgets 360
Creating a Living Budget 361
Using the Budget as a Business-Management Tool 364
Using Budgets in Other Ways 365
Chapter 6: Satisfying the Tax Man 367
Tax Reporting for Sole Proprietors 367
Filing Tax Forms for Partnerships 368
Paying Corporate Taxes 369
Taking Care of Sales Taxes Obligations 370
Keeping Up with and Researching Tax Strategies and Rules 371
Paying for Tax Help 375
Book 4: Managing Your Business 385
Chapter 1: Tackling the Hiring Process 387
Starting with a Clear Job Description 387
Defining the Characteristics of Desirable Candidates 388
Finding Good People 390
Becoming a Great Interviewer 394
Evaluating Your Candidates 398
Hiring the Best (and Leaving the Rest) 401
Chapter 2: Setting Goals 405
Knowing Where You’re Going 406
Identifying SMART Goals 408
Setting Goals: Less is More 410
Communicating Your Vision and Goals to Your Team 412
Juggling Priorities: Keeping Your Eye on the Ball 413
Using Your Power for Good: Making Your Goals Reality 415
Chapter 3: Embracing Corporate Social Responsibility 419
Understanding Socially Responsible Practices 420
Developing a CSR Strategy for Implementation 422
Doing the Right Thing: Ethics and You 424
Chapter 4: Managing with Technology 429
Weighing the Benefits and Drawbacks of Technology in the Workplace 430
Using Technology to Your Advantage 433
Getting the Most Out of Company Networks 437
Chapter 5: Delegating to Get Things Done 439
Delegating: The Manager’s Best Tool 440
Debunking Myths about Delegation 441
Taking the Six Steps to Delegate 445
Sorting Out What to Delegate and What to Do Yourself 446
Book 5: Marketing and Promotion 451
Chapter 1: Optimizing Your Marketing Program 453
Know Yourself, Know Your Customer 454
Finding Your Marketing Formula 463
Controlling Your Marketing Program 466
Refining Your Marketing Expectations 467
Revealing More Ways to Maximize Your Marketing Impact 469
Chapter 2: Laying a Foundation for Growth 471
Measuring the Growth Rate of Your Market 472
Responding to a Flat or Shrinking Market 473
Finding Your Best Growth Strategies 475
Growing a Market Segmentation Strategy 481
Developing a Market Share Strategy 483
Designing a Positioning Strategy 485
Growth Hacking to Build Leads and Market Share 487
Selling Innovative Products 489
Chapter 3: Taking Stock of Your Business Image 491
Making First Impressions 492
Auditing the Impressions Your Business Makes 500
Chapter 4: Forging Your Brand 505
Recognizing What Brands are and What They Do 506
Building a Powerful Brand 508
Your Market Position: The Birthplace of Your Brand 510
Conveying Your Position and Brand through Taglines 513
Balancing Personal and Business Brands 514
Maintaining and Protecting Your Brand 516
Chapter 5: Creating Marketing Communications That Work 521
Starting with Good Objectives 522
Developing Effective Marketing Communications 529
Making Media Selections 532
The Making of a Mass Media Schedule 535
Evaluating Your Efforts 538
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541
Using Facebook for Engagement That Builds Sales 543
Building Your Twitter Presence 548
Igniting Your Social Presence on Instagram 549
Expanding Your Network through LinkedIn 550
Promoting Your Brand with Pinterest 552
Book 6: Staying in Business 555
Chapter 1: Developing Employees Through Coaching and Mentoring 557
Understanding Why Employee Development is Important 558
Getting Down to Employee Development 560
Coaching Employees to Career Growth and Success 564
Finding a Mentor, Being a Mentor 570
Chapter 2: Keeping Your Customers Loyal 573
Retaining Your Customer Base 574
Dealing with Dissatisfied Customers 582
Chapter 3: Cultivating a Growing Business 585
Recognizing Growth Stages 586
Resolving Human Resources Issues 589
Addressing Time-Management Issues 591
Choosing Your Management Tools 593
Troubleshooting Your Business Challenges 596
Redefining Your Role in an Evolving Business 599
Index 603
| Erscheinungsdatum | 15.06.2019 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 192 x 240 mm |
| Gewicht | 864 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-119-56521-9 / 1119565219 |
| ISBN-13 | 978-1-119-56521-5 / 9781119565215 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
