Airline

A Strategic Management Simulation: United States Edition

Jerald R. Smith, Peggy A. Golden (Autoren)

Buch | Softcover

120 Seiten

2001 | 4th edition
Pearson (Verlag)
978-0-13-065488-5 (ISBN)

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Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy.

Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com

For courses in Strategic Management, Business Policy, and Marketing Strategy.

Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

1. The Decision-Making Process.

History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.

2. Decision Information.

Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.

3. Values for Your Beginning Position.

Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.

4. Incidents.

5. Entering Decisions on the Student Disk.

Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.

6. Management Audit and Stockholders' Report Peer Evaluations.

Peer Evaluation.

7. Mid-Continent Airline Case.

8. Decision and Analysis Forms.

Decision Forms.

Erscheint lt. Verlag	16.11.2001
Sprache	englisch
Maße	279 x 215 mm
Gewicht	330 g
Themenwelt	Technik ► Luft- / Raumfahrttechnik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-13-065488-4 / 0130654884
ISBN-13	978-0-13-065488-5 / 9780130654885
Zustand	Neuware