Exploring Omnichannel Retailing
Springer International Publishing (Verlag)
978-3-319-98272-4 (ISBN)
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures.
While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Dr Wojciech Piotrowicz (PhD Brunel, MA Gdansk, PGDipLATHE Oxon) is Associate Professor in Sustainable Supply Chains and Social Responsibility, at Hanken School of Economics and HUMLOG Insitute, Helsinki, Finland. In addition he was elected as International Research Fellow at the University of Oxford, Sa_d Business School and is a member of the Wolfson College. His research is related to information systems, logistics, supply chain management, performance measurement and evaluation, with focus on transitional countries and retail contexts. Wojciech has considerable experience as member of large international research projects within both the public and private sectors, working with organisations such as Intel, BAE Systems, the European Commission and Polish government. He is recipient of Outstanding and Highly Commended paper awards from Emerald Literati Network for Excellence.
Exploring Omnichannel Retailing: common expectations and diverse reality.- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers.- Implementation of omnichannel strategy in the US retail - evolutionary approach.- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey.- Development of omnichannel in India - retail landscape, drivers and challenges.- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market.- The use of mobile technologies in physical stores: the case of fashion retailing.- Futurising the physical store in the Omnichannel retail environment.- Retail promotional communication: the comparative effectiveness of print versus online.- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements.- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
| Erscheinungsdatum | 19.12.2018 |
|---|---|
| Zusatzinfo | XIV, 288 p. 15 illus. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 613 g |
| Themenwelt | Wirtschaft ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Channel integration • Co-Branding • Co-Design • eCommerce • Inventory Management • Mobile technologies • Omnichannel retail • personalization • retail strategy • SCM • Technology |
| ISBN-10 | 3-319-98272-9 / 3319982729 |
| ISBN-13 | 978-3-319-98272-4 / 9783319982724 |
| Zustand | Neuware |
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