Marketing to Gen Z (eBook)

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Jeff Fromm, Angie Read (Autoren)

eBook Download: EPUB

2018
224 Seiten
Amacom (Verlag)
978-0-8144-3928-9 (ISBN)

Infos

Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.

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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.In Marketing to Gen Z, businesses will learn how to:Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.Now is the time to learn who they are and what they want!

Produkt-Details

• Erscheint lt. Verlag: 26.3.2018
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Advertising • authenticity • buyers • Buying Power • Centennials • College Students • Connecting • Consumers • Customers • demographic • engaging • Generation Z • Gen Z buyer • Gen Z customers • iGeneration • Loyalty • Marketing • marketing to generation Z • marketing to young people • Market Research • pivotals • post-millennials • Reaching • research data on millennials • Sales • Selling • Social Media • Strategy • Teens • Young • young buyers • young customers
• ISBN-10: 0-8144-3928-4 / 0814439284
• ISBN-13: 978-0-8144-3928-9 / 9780814439289