Marketing to Gen Z
The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Seiten
2018
Amacom (Verlag)
978-0-8144-3927-2 (ISBN)
Amacom (Verlag)
978-0-8144-3927-2 (ISBN)
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Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.
You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to: - Get past the 8-second filter- Avoid blatant advertising and tap influencer marketing- Understand their language and off-beat humor- Offer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW.
You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to: - Get past the 8-second filter- Avoid blatant advertising and tap influencer marketing- Understand their language and off-beat humor- Offer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW.
Jeff Fromm is president of FutureCast, a trends consultancy, as well as contributing writer at Forbes and co-author of Marketing to Millennials. Angie Read is vice president for growth insight for the advertising agency Barkley, and is known as "Gen Z Mom" based on her blog of the same name.
| Erscheinungsdatum | 22.02.2018 |
|---|---|
| Sprache | englisch |
| Maße | 159 x 235 mm |
| Gewicht | 385 g |
| Themenwelt | Sozialwissenschaften ► Soziologie |
| Wirtschaft ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 0-8144-3927-6 / 0814439276 |
| ISBN-13 | 978-0-8144-3927-2 / 9780814439272 |
| Zustand | Neuware |
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