Let the Story Do the Work (eBook)

The Art of Storytelling for Business Success

Esther Choy (Autor)

eBook Download: EPUB

2017
256 Seiten
Amacom (Verlag)
978-0-8144-3802-2 (ISBN)

Infos

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.In Let the Story Do the Work, you can learn to:Capture attentionEngage your audienceChange mindsInspire actionPitch persuasivelyWhen you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Produkt-Details

• Erscheint lt. Verlag: 30.7.2017
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: art of storytelling • art of the pitch • better presentations • Business presentation • business presentation skills • business stories • business storytelling • effective presentations • Elevator Pitch • how to influence people • influence people • lead with a story • persuasive communication • Pitch • pitch anything • presentation skills • stories at work • Storytelling • storytelling for business • storytelling for grant seekers • storytelling for influence • storytelling with data • Tell To Win
• ISBN-10: 0-8144-3802-4 / 0814438024
• ISBN-13: 978-0-8144-3802-2 / 9780814438022