Let the Story Do the Work
Amacom (Verlag)
978-0-8144-3801-5 (ISBN)
People forget facts, but they never forget a good story. Unfortunately it's never that simple, though. Because for most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to:* Capture attention* Engage your audience* Change minds* Inspire action* Pitch persuasively* And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.
CONTENTS
INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success x
PART ONE: ANATOMY OF A STORY
CHAPTER 1: Master the Principle Elements of Storytelling 3
CHAPTER 2: The Five Basic Plots in Business Communication 23
PART TWO: BRINGING STORIES TO LIFE
CHAPTER 3: Look Who's Listening 47
CHAPTER 4: Telling Stories with Data65
CHAPTER 5: Making the Complex Clear 89
CHAPTER 6: Combining the Power of Story and Simple Visuals 99
CHAPTER 7: Collecting Stories from Everywhere129
PART THREE: STORIES IN ACTION
CHAPTER 8: Using Your Own Story to Build Credibility and Connection151
CHAPTER 9: Successful Networking Starts with a Good Story Hook 171
CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story187
CHAPTER 11: Case Study: The Healthcare Industry 203
EPILOGUE213
Notes215
Index223
| Erscheinungsdatum | 10.08.2017 |
|---|---|
| Sprache | englisch |
| Maße | 159 x 235 mm |
| Gewicht | 403 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Sonstiges ► Geschenkbücher | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-8144-3801-6 / 0814438016 |
| ISBN-13 | 978-0-8144-3801-5 / 9780814438015 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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