Managing Innovation Within Networks

Wim Biemans (Autor)

Buch | Hardcover

294 Seiten

2018
Routledge (Verlag)
978-1-138-57362-8 (ISBN)

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Originally published in 1992 this book analyses the development of innovations. Introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies.

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Wim Biemens

1. Introduction 2. Innovation 3. Product Development, Adoption and Diffusion 4. Interaction and Networks 5. User Involvement in Product Development 6. Development of Innovations Within Networks 7. Managerial Implications. Appendix A: Critical Issues To Be Considered When Involving Potential Users and Various Third Parties in Product Development Processes Appnedix B: Some Methodological Considerations

Erscheinungsdatum	02.05.2018
Reihe/Serie	Routledge Library Editions: The Economics and Business of Technology
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
ISBN-10	1-138-57362-0 / 1138573620
ISBN-13	978-1-138-57362-8 / 9781138573628
Zustand	Neuware