Celebrity Culture and the Entertainment Industry in Asia (eBook)

Use of Celebrity and its Influence on Society, Culture and Communication

Vivienne Leung, Kimmy Cheng, Tommy Tse (Herausgeber)

eBook Download: EPUB

2017
202 Seiten
Intellect Books Ltd (Verlag)
978-1-78320-809-8 (ISBN)

Infos

This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.

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Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of "e;stardom"e; and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers' interest in rethinking the economic and cultural implications of the phenomenon of stardom.

Autor

lt;p>Vivienne Leung is a senior lecturer and program director of advertising and branding in the Department of Communication Studies at Hong Kong Baptist University.

Kimmy Cheng is a lecturer and program director of public speaking in the Department of Communication Studies at Hong Kong Baptist University. 

Tommy Tse is assistant professor in the Department of Sociology at the University of Hong Kong. 

 

Inhalt

Foreword

Kineta Hung

 

Foreword

P. David Marshall

 

Introduction

V. Leung, K. Cheng and T. Tse

 

Co-creation of celebrities

V. Leung, K. Cheng and T. Tse

 

Celebrities in marketing communication

V. Leung, K. Cheng and T. Tse

 

Celebrity in media

V. Leung, K. Cheng and T. Tse

 

Celebrity and identity

V. Leung, K. Cheng and T. Tse

 

Conclusion 

V. Leung, K. Cheng and T. Tse

Produkt-Details

• Erscheint lt. Verlag: 1.7.2017
• Verlagsort: Bristol
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: Advertising • Branding • Celebrity • Celebrity culture • Celebrity Endorsement • East Asia • Entertainment Industry • Marketing Communications • media • Media Studies
• ISBN-10: 1-78320-809-0 / 1783208090
• ISBN-13: 978-1-78320-809-8 / 9781783208098