Celebrity Culture and the Entertainment Industry in Asia

Use of Celebrity and its Influence on Society, Culture and Communication

Vivienne Leung, Kimmy Cheng, Tommy Tse (Herausgeber)

Buch | Softcover

202 Seiten

2017
Intellect Books (Verlag)
978-1-78320-807-4 (ISBN)

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This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.

Vivienne Leung is a senior lecturer and program director of advertising and branding in the Department of Communication Studies at Hong Kong Baptist University. Kimmy Cheng is a lecturer and program director of public speaking in the Department of Communication Studies at Hong Kong Baptist University. Tommy Tse is assistant professor in the Department of Sociology at the University of Hong Kong.

Foreword

Kineta Hung

Foreword

P. David Marshall

Introduction

V. Leung, K. Cheng and T. Tse

Co-creation of celebrities

V. Leung, K. Cheng and T. Tse

Celebrities in marketing communication

V. Leung, K. Cheng and T. Tse

Celebrity in media

V. Leung, K. Cheng and T. Tse

Celebrity and identity

V. Leung, K. Cheng and T. Tse

Conclusion

V. Leung, K. Cheng and T. Tse

Erscheinungsdatum	22.06.2017
Sprache	englisch
Maße	178 x 229 mm
Gewicht	327 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie ► Allgemeine Soziologie
	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
	Wirtschaft
ISBN-10	1-78320-807-4 / 1783208074
ISBN-13	978-1-78320-807-4 / 9781783208074
Zustand	Neuware