CIM Coursebook: Managing Marketing

Francis Nicholson (Autor)

Buch | Hardcover

284 Seiten

2017
Routledge (Verlag)
978-1-138-44095-1 (ISBN)

Artikel merken

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann‘s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.Extensive online materials support students and tutors at every stage.

Andrew Sherratt, Francis Nicholson, Richard Meek

The Marketing Infrastructure; Chapter 1 Organisational Structures; Chapter 2 Quality Systems and Processes; Chapter 3 Measuring, Monitoring and Improving Marketing Performance; Managing Marketing Teams; Chapter 4 Management, Leadership and Establishing Teams; Chapter 5 Managing Teams; Chapter 6 Improving Team Performance; Operational Finances for Marketing; Chapter 7 Managing Marketing Finances; Chapter 8 Budgeting and Costs; Chapter 9 Variance and Monitoring;

Erscheinungsdatum	07.08.2017
Verlagsort	London
Sprache	englisch
Maße	189 x 246 mm
Gewicht	690 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-44095-7 / 1138440957
ISBN-13	978-1-138-44095-1 / 9781138440951
Zustand	Neuware