Strategic Fashion Management

Concepts, Models and Strategies for Competitive Advantage

Ranjit Thind (Autor)

Buch | Softcover

182 Seiten

2017
Routledge (Verlag)
978-1-138-06455-3 (ISBN)

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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.

The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.

The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

Ranjit Thind has nearly 20 years’ global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of the London College of Fashion, United Kingdom, and Harvard Business School, United States.

Table of Contents

The Business Environment: Industry Dynamics And Value Drivers

Emerging Markets: A New Paradigm

Strategy: Creating And Capturing A Competitive Advantage

Creating Winning Business Models: Past, Present And Future

Brand Management: Leveraging The Fundamentals

Innovation Driven Growth: The Formula For Success

Mergers And Acquisitions: Deal Strategy, Execution And Integration

Management And Leadership: Approaches, Styles And Activities

Culture And Inclusion: Capabilities, Diversity And Action

Work-Life Harmony: Strategies For Successful Assimilation

The Future Of Fashion: A New Reality

Erscheinungsdatum	30.01.2018
Zusatzinfo	9 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	240 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-06455-6 / 1138064556
ISBN-13	978-1-138-06455-3 / 9781138064553
Zustand	Neuware