Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Paul Gibbs, Michael Knapp (Autoren)

Buch | Hardcover

156 Seiten

2017
Routledge (Verlag)
978-1-138-16246-4 (ISBN)

Artikel merken

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Paul Gibbs, Michael Knapp

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.

Erscheinungsdatum	15.07.2017
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
ISBN-10	1-138-16246-9 / 1138162469
ISBN-13	978-1-138-16246-4 / 9781138162464
Zustand	Neuware