Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Paul Gibbs, Michael Knapp (Autoren)

Buch | Softcover

153 Seiten

2001
Kogan Page Ltd (Verlag)
978-0-7494-3294-2 (ISBN)

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Dr Paul Gibbs lectured in HE for a number of years and is now Director of the HE Business Unit with Edexcel, the UK vocational and academic awards body. Michael Knapp is Corporate Marketing Director of Edexcel and has held a number of senior marketing jobs, including Marketing Director of HP foods and of Dairy Crest.

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.

Erscheint lt. Verlag	1.12.2001
Sprache	englisch
Maße	156 x 234 mm
Gewicht	226 g
Themenwelt	Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung
	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7494-3294-2 / 0749432942
ISBN-13	978-0-7494-3294-2 / 9780749432942
Zustand	Neuware