Creating Business Plans For Dummies
Hungry Minds Inc,U.S. (Verlag)
978-1-56884-868-6 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool - one that's bound to make your company a better place to work and your business a more successful operation. Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show.
If you've struggled through the planning process before - or if you're brand new to plotting out goals and objectives - this expert reference will show you how to * Create a right-on mission statement * Pinpoint the needs of your customers * Scope out the competition * Simplify all the financial stuff * Stay on top of trends * Foster a winning atmosphere for your staff Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise.
This down-to-earth guide steps you through every milestone in business planning, including * Determining where you want to go with your business * Checking out the business environment: customers and competition * Assessing your capabilities and resources * Getting into strategic thinking mode * Facing the facts about product life cycles * Motivating and appreciating the people who make it all happen in-house Riding marketplace tides isn't the sport of amateurs these days; only 25 per cent of new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.
Paul Tiffany, Ph.D., is a professor of management at the Haas Business School, U.C. Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. He is a management consultant to numerous firms and agencies all over the world focusing on the art and science of business strategy, planning, and management concepts. He has worked with General Motors, Johnson & Johnson, U.S. Steel, Dean Witter, NYNEX, and may others. Steven Peterson, Ph.D., is the senior partner and founder of Home Planet Technologies, a company devoted to developing advanced management tools. He created and developed The Protean Strategist, and award--winning computer--based business planning and strategy simulation that has been used by companies around the world.
Foreword. Introduction. Part I: Determining Where You Want to Go. Chapter 1: Starting Your Business Plan. Chapter 2: Charting the Proper Course. Chapter 3: Setting Off in the Right Direction. Part II: Sizing Up Your Marketplace. Chapter 4: Checking Out the Business Environment. Chapter 5: Taking a Closer Look at Customers. Chapter 6: Dividing Customers into Groups. Chapter 7: Scoping Out Your Competition. Part III: Weighing Your Company's Prospects. Chapter 8: Establishing Your Starting Position. Chapter 9: Focusing On What You Do Best. Chapter 10: Figuring Out Financials. Chapter 11: Forecasting and Budgeting. Part IV: Looking to the Future. Chapter 12: Preparing for Change. Chapter 13: Thinking Strategically. Chapter 14: Managing More than One Product. Part V: A Planner's Toolkit. Chapter 15: Making Your Business Plan Work. Chapter 16: Learning From Others: A Sample Business Plan. Part VI: The Part of Tens. Chapter 17: Ten Questions to Ask about Your Plan. Chapter 18: Top Ten Business--Planning Never--Evers. Chapter 19: Ten of the Best--Planned Organizations Around. Index. Book Registration Information.
| Erscheint lt. Verlag | 29.5.1997 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Foster City |
| Sprache | englisch |
| Maße | 187 x 233 mm |
| Gewicht | 567 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-56884-868-4 / 1568848684 |
| ISBN-13 | 978-1-56884-868-6 / 9781568848686 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
