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Retail Brand Equity and Loyalty

Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Julia Katharina Weindel (Autor)

Buch | Softcover

XXII, 195 Seiten

2016 | 1st ed. 2016
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-15036-5 (ISBN)

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.

Introduction.- Study 1: Sector-specific Antecedents of Retail Brand Equity.- Study 2: Reciprocity between Perceived Value and Retail Brand Equity.- Study 3: Interdependencies within Multichannel Retail Structures.- Final Remarks.- References.- Appendix.

Erscheinungsdatum	08.10.2016
Reihe/Serie	Handel und Internationales Marketing Retailing and International Marketing
Zusatzinfo	XXII, 195 p. 16 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	314 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	brand belief • business and management • effects on loyalty • Marketing • multichannel retail structures • Omnichannel Retailing • Reciprocity • Retail Attributes • Sales/Distribution • sector-specific main levers
ISBN-10	3-658-15036-X / 365815036X
ISBN-13	978-3-658-15036-5 / 9783658150365
Zustand	Neuware