The Meaningful Brand

How Strong Brands Make More Money

Nigel Hollis, N Hollis (Autoren)

Buch | Softcover

225 Seiten

2014 | 2013 ed.
Palgrave Macmillan (Verlag)
978-1-349-59475-7 (ISBN)

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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Foreword Acknowledgements Preface PART I: WHAT'S IT ALL ABOUT? Chapter 1: HOW MARKETING ADDS FINANCIAL VALUE TO A BUSINESS Chapter 2: HOW BRANDS INFLUENCE PURCHASE DECISIONS Chapter 3: WHAT MAKES YOUR BRAND MEANINGFULLY DIFFERENT? Chapter 4: LINKING MEANINGFUL DIFFERENCE TO FINANCIAL OUTCOMES PART II: CREATING A MEANINGFULLY DIFFERENT BRAND Chapter 5: CLARITY OF PURPOSE Chapter 6: EFFECTIVE DELIVERY Chapter 7: RESONANCE Chapter 8: DIFFERENTIATION Chapter 9: DEFINING A MEANINGFULLY DIFFERENT EXPERIENCE PART III: AMPLIFYING A MEANINGFULLY DIFFERENT BRAND Chapter 10: FINDABILITY Chapter 11: CREDIBILITY Chapter 12: VITALITY Chapter 13: AFFORDABILITY AT A PRICE POINT Chapter 14: EXTENDABILITY Chapter 15: MAKE THE MOST OF YOUR BRAND

Erscheinungsdatum	26.05.2016
Zusatzinfo	Bibliography
Sprache	englisch
Themenwelt	Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Brand • Branding • Marketing
ISBN-10	1-349-59475-X / 134959475X
ISBN-13	978-1-349-59475-7 / 9781349594757
Zustand	Neuware