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Doctor Who

The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

Lecturer Matt Hills (Autor)

Buch | Softcover

146 Seiten

2014 | 2015 ed.
Palgrave Pivot (Verlag)
978-1-349-55893-3 (ISBN)

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor 3. Mediatizing the 50th Anniversary – Cinematic Liveness and the 'Developing Art' of the Doctor

Erscheinungsdatum	26.05.2016
Zusatzinfo	Bibliography
Sprache	englisch
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Sozialwissenschaften ► Kommunikation / Medien
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	3D cinema • Anniversary • BBC TV • BBC Worldwide • Brand • Doctor Who • Media event • Paratexts • public service broadcasting
ISBN-10	1-349-55893-1 / 1349558931
ISBN-13	978-1-349-55893-3 / 9781349558933
Zustand	Neuware