Why Games are Good for Business

How to Leverage the Power of Serious Games, Gamification and Simulations

Helen Routledge (Autor)

Buch | Softcover

215 Seiten

2016 | 2016 ed.
Palgrave Macmillan (Verlag)
978-1-349-58063-7 (ISBN)

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By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.

Helen Routledge is one of Europe's leading designers of Serious Games and a regular speaker at international industry events. With a background and passion in behavioral sciences and psychology Helen has over a decade of experience in applying behavioral and cognitive theories to highly-interactive Serious Games. Helen's knowledge of psychology and game mechanics has been applied to an incredibly varied range of solutions including team building, leadership, sales training, IT security, and disease control across many verticals such as corporate training defence, health care, education, and maritime sectors. An avid blogger and writer on the subject of Serious Games design, Helen's experience has gained her credibility and a name within the industry as one of the leaders, innovators, and entrepreneurs within the sector.

Erscheinungsdatum	15.04.2016
Zusatzinfo	biography
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	1-349-58063-5 / 1349580635
ISBN-13	978-1-349-58063-7 / 9781349580637
Zustand	Neuware