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Why Games Are Good For Business - Helen Routledge

Why Games Are Good For Business

How to Leverage the Power of Serious Games, Gamification and Simulations

(Autor)

Buch | Hardcover
215 Seiten
2015 | 1st ed. 2016
Palgrave Macmillan (Verlag)
978-1-137-44896-5 (ISBN)
CHF 82,35 inkl. MwSt
By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.

Helen Routledge is one of Europe's leading designers of Serious Games and a regular speaker at international industry events. With a background and passion in behavioral sciences and psychology Helen has over a decade of experience in applying behavioral and cognitive theories to highly-interactive Serious Games. Helen's knowledge of psychology and game mechanics has been applied to an incredibly varied range of solutions including team building, leadership, sales training, IT security, and disease control across many verticals such as corporate training defence, health care, education, and maritime sectors. An avid blogger and writer on the subject of Serious Games design, Helen's experience has gained her credibility and a name within the industry as one of the leaders, innovators, and entrepreneurs within the sector.

Mini Glossary - Genres Defined 1. Serious Games - What, Why, How and Who? 2. If I "Feel" It - I Remember It 3. So, What Can You Do with Serious Games =? 4. A look behind the scenes 5. The Case for Genuinely Blended Learning 6. Measuring Success 7. Making a Difference To YOU 8. Don't be a technology Magpie 9. How to get Involved - Next Steps for YOUR Organization 10. The Serious Games Manifesto Index

Erscheint lt. Verlag 15.11.2015
Zusatzinfo XVII, 215 p.
Verlagsort Basingstoke
Sprache englisch
Maße 155 x 235 mm
Themenwelt Naturwissenschaften
Wirtschaft Betriebswirtschaft / Management Personalwesen
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-137-44896-2 / 1137448962
ISBN-13 978-1-137-44896-5 / 9781137448965
Zustand Neuware
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