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Business Project Management and Marketing

Mastering Business Markets

Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Herausgeber)

Buch | Hardcover

VII, 399 Seiten

2016 | 1st ed. 2016
Springer Berlin (Verlag)
978-3-662-48506-4 (ISBN)

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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Prof. Dr. Michael Kleinaltenkamp ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre an der Freien Universität in Berlin und Leiter des 'Weiterbildenden Studiums Technischer Vertrieb'.

Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.

Erscheinungsdatum	12.01.2016
Reihe/Serie	Springer Texts in Business and Economics
Zusatzinfo	VII, 399 p. 142 illus.
Verlagsort	Berlin
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	accounting/auditing • B2B Marketing • Business and Economics • Business Project Management • Competitive Bidding • Contract Management • Controlling • Marketing • Negotiation • Organization/Planning • Project Management
ISBN-10	3-662-48506-0 / 3662485060
ISBN-13	978-3-662-48506-4 / 9783662485064
Zustand	Neuware