Ecommerce Analytics
Pearson FT Press (Verlag)
978-0-13-417728-1 (ISBN)
Profit from analytics throughout the entire customer experience and lifecycle
Make the most of all the fast-changing data sources now available to you
For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.
Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.
Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.
Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
Judah Phillips helps companies create value with analytics and data science by improving business performance. Judah has led analytics and data science teams for Fortune 500 companies and has improved their financial performance through the applied analysis of data, the management of analytical and technical resources, and the alignment and optimization of analytics strategy against short-term roadmaps and long-term strategic visions. Judah strongly believes that cutting-edge technology is critical and necessary but often becomes technical overhead unless strategy is aligned with excellence in organizational development, operational management, and delivery execution that is solidly tied to impacting material financial goals. Judah has worked for or been hired as a consultant by Internet companies, media companies, consumer product companies, financial services firms, and various types of agencies. • He is the sole author of three books on analytics, including Ecommerce Analytics, Building a Digital Analytics Organization, and Digital Analytics Primer. Judah has also authored chapters, edited, or contributed to the development of other books: Measuring the Digital World, Advanced Business Analytics, Sales and Marketing Analytics, Digital Is Changing Everything, The Complete Guide to B2B Marketing, and Multichannel Marketing Metrics. • He served on various boards of or advised established and start-up technology companies, including global leaders in digital analytics, mobile analytics, ecommerce, mobile apps, and advertising technology. • He is an Adjunct Professor at Babson College and has guest lectured on analytics and data science at the business schools for New York University, Boston College, Northeastern University, and others. • He is the former V.I.P. at Harvard Innovation Lab, where he advised Harvard start-ups about analytics and data science. • He has spoken at more than 70 technology and industry conferences since 2006. Judah holds a master of science in finance and a master of business administration from Northeastern University and a B.A. from the University of Massachusetts Amherst.
Chapter 1 Ecommerce Analytics Creates Business Value and Drives Business Growth
Chapter 2 The Ecommerce Analytics Value Chain
Chapter 3 Methods and Techniques for Ecommerce Analysis
Chapter 4 Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
Chapter 5 Ecommerce Analytics Data Model and Technology
Chapter 6 Marketing and Advertising Analytics in Ecommerce
Chapter 7 Analyzing Behavioral Data
Chapter 8 Optimizing for Ecommerce Conversion and User Experience
Chapter 9 Analyzing Ecommerce Customers
Chapter 10 Analyzing Products and Orders in Ecommerce
Chapter 11 Attribution in Ecommerce Analytics
Chapter 12 What Is an Ecommerce Platform?
Chapter 13 Integrating Data and Analysis to Drive Your Ecommerce Strategy
Chapter 14 Governing Data and Ensuring Privacy and Security
Chapter 15 Building Analytics Organizations and Socializing Successful Analytics
Chapter 16 The Future of Ecommerce Analytics
Bibliograph
Index
| Erscheint lt. Verlag | 29.4.2016 |
|---|---|
| Reihe/Serie | FT Press Analytics |
| Verlagsort | NJ |
| Sprache | englisch |
| Maße | 158 x 229 mm |
| Gewicht | 628 g |
| Themenwelt | Informatik ► Datenbanken ► Data Warehouse / Data Mining |
| Informatik ► Office Programme ► Outlook | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-13-417728-2 / 0134177282 |
| ISBN-13 | 978-0-13-417728-1 / 9780134177281 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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