Fashion Merchandising
Red Globe Press (Verlag)
978-1-137-41387-1 (ISBN)
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This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.
Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
James Clark has been Lecturer and International Co-ordinator at the London College of Fashion since 2007, prior to which time he worked in various merchandising roles within the fashion industry, culminating in working as Head of Merchandising for House of Fraser.
PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE
Chapter 1: A review of the fashion industry
Chapter 2: Fashion, business and product
Chapter 3: The roles of buyer and merchandiser
Chapter 4: Organising the buying and merchandising function
PART II: FASHION MERCHANDISING
Chapter 5: Fashion merchandising: The Hepworth case study
Chapter 6: Fashion merchandising: research and analysis
Chapter 7: Fashion merchandising: budgeting
Chapter 8: Fashion merchandising: Open to buy
Chapter 9: Fashion merchandising: Range planning
Chapter 10: Fashion merchandising: sizing, deliveries and allocation
PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT
Chapter 11: Trading
Chapter 12: E-retailing
Chapter 13: Corporate social responsibility
Chapter 14: The merchandiser within the supply chain.
| Erscheint lt. Verlag | 28.11.2014 |
|---|---|
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 494 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-137-41387-5 / 1137413875 |
| ISBN-13 | 978-1-137-41387-1 / 9781137413871 |
| Zustand | Neuware |
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