Behind Every Good Decision
Amacom (Verlag)
978-0-8144-4921-9 (ISBN)
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There is a costly misconception in business today - that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth.In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Readers will learn how to:
Clarify the business questionLay out a hypothesis-driven planPull relevant dataConvert it to insightsMake decisions that make an impact
Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science - it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
PIYANKA JAIN is President and CEO of Aryng, a management consulting company focused on analytics for business impact. PUNEET SHARMA is VP of Analytics, Growth Hacking, and User Research at Move Inc.
Contents
Prefacexi
Acknowledgmentsxv
Introduction1
SECTION 1--HELLO ANALYTICS!7
1.Analytics or Die9
2.What Is Analytics?20
3.Top Seven Analytics Methodologies34
SECTION 2--DIVING DEEP49
4.B.A.D.I.R.: Business Analytics in Five Simple Steps51
5.Predictive Analytics, aka Rocket Science101
6.Data and Analytics Tools128
SECTION 3--LEADERSHIP TOOLKIT141
7.Analytics and Leadership143
8.Competing on Analytics156
9.Analytics Leader's Playbook171
10.Making It Happen175
11.Common Pitfalls184
SECTION 4--ANALYTICS AT WORK:
TEN CASE STUDIES207
Appendix221
Notes229
Index233
About the Authors239
| Erscheint lt. Verlag | 16.12.2014 |
|---|---|
| Sprache | englisch |
| Maße | 159 x 235 mm |
| Gewicht | 412 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-8144-4921-2 / 0814449212 |
| ISBN-13 | 978-0-8144-4921-9 / 9780814449219 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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