Festival and Special Event Management
John Wiley & Sons Inc (Verlag)
978-0-471-42182-5 (ISBN)
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Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.
Ian McDonnell, University of Technology, Sydney Johnny Allen, University of Technology, Sydney William O?Toole, Event Consultant
Preface. About the Authors. Acknowledgements. PART 1: EVENT CONTEXT. Chapter 1. What are Special Events? Chapter 2. The Impacts of Special Events. Chapter 3. Conceptualising the Event. Chapter 4. Economic Analysis of Events. PART 2: EVENT STRATEGY. Chapter 5. The Planning Function. Chapter 6. Human Resource Management and Events. Chapter 7. The Marketing of Events. Chapter 8. Strategic Marketing of Events. PART 3. EVENT ADMINISTRATION. Chapter 9. Sponsorship of Events. Chapter 10. Controls and Budgets. Chapter 11. Legal and Risk Management. Chapter 12. Information Technology and Events. PART 4. EVENT COORDINATION. Chapter 13. Logistics. Chapter 14. Staging Events. Chapter 15. Evaluation and Reporting. Index.
| Erscheint lt. Verlag | 8.4.2002 |
|---|---|
| Reihe/Serie | Wiley Australia tourism |
| Überarbeitung | William O'Toole, Robert Harris |
| Zusatzinfo | illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 180 x 245 mm |
| Gewicht | 805 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement | |
| ISBN-10 | 0-471-42182-0 / 0471421820 |
| ISBN-13 | 978-0-471-42182-5 / 9780471421825 |
| Zustand | Neuware |
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