The Marketing Plan

How to Prepare and Implement it

William M Luther (Autor)

Buch | Softcover

329 Seiten

2001 | 3rd Revised edition
Amacom (Verlag)
978-0-8144-7101-2 (ISBN)

Infos

This guide provides the fundamentals of preparing and developing a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management.

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This completely updated guide covers all the fundamentals of building a sound and profitable marketing plan. Readers learn how to position their business based on an astute analysis of market economics, competition, customers, and their own business. They then learn to translate this information into a memorable brand by effectively employing a full array of marketing strategies.

Autor

Luther is a well-known marketing consultant and prolific seminar leader.

Produkt-Details

• Erscheint lt. Verlag: 16.8.2001
• Zusatzinfo: index
• Verlagsort: New York
• Sprache: englisch
• Maße: 151 x 229 mm
• Gewicht: 526 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-8144-7101-3 / 0814471013
• ISBN-13: 978-0-8144-7101-2 / 9780814471012
• Zustand: Neuware