Trademarked: A History of Well-known Brands (eBook)

From Aertex to Wright's Coal Tar

David Newton (Autor)

eBook Download: EPUB

2008 | 1. Auflage
432 Seiten
The History Press (Verlag)
978-0-7524-9612-2 (ISBN)

Infos

In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

Produkt-Details

• Erscheint lt. Verlag: 1.2.2008
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
• Themenwelt: Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte
• Themenwelt: Recht / Steuern ► Allgemeines / Lexika
• Themenwelt: Recht / Steuern ► EU / Internationales Recht
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: 1876 • 1906 • aertex • beechams • brands • British Library • Carlsberg • companies • From Aertex to Wright's Coal Tar • head of patents information • history of brands • history of brands, aertex, wright's coal tar, well-known brands, brands, trademark, trademarks, patent, patents, head of patents information, british library, trade registration, 1876, 1906, household names, shell, listerine, carlsberg, triumph, lea & perrins, lea and perrins • history of brands, aertex, wright's coal tar, well-known brands, brands, trademark, trademarks, patent, patents, head of patents information, british library, trade registration, 1876, 1906, household names, shell, listerine, carlsberg, triumph, lea & perrins, lea and perrins, From Aertex to Wright's Coal Tar • household names • lea & perrins • lea and perrins • Listerine • marcus samuel • Oil • Patent • patents • Shell • Trademark • trademarks • trade registration • Triumph • triumph cars • well-known brands • wright's coal tar
• ISBN-10: 0-7524-9612-3 / 0752496123
• ISBN-13: 978-0-7524-9612-2 / 9780752496122