The E-Commerce Book
Morgan Kaufmann Publishers In (Verlag)
978-0-12-421161-2 (ISBN)
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New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover
Steffano Korper and Juanita Ellis are experts in cutting edge technologies, both as university lecturers and industry leaders. Lectures and programs have been conducted at the University of Maryland, University of Texas, Southern Methodist University, and University of California, Los Angeles. Nationally recognized corporations and organizations have requested their expertise in developing and deploying e-commerce solutions in both business-to-business and business-to-consumer commerce. In 1998, they developed the E-Commerce Program. Program details may be found at http://www.going-beyond-et.com. They have been featured on local and national radio shows, including CNN, Daybreak USA, Computer Daze, and Business Day. They also have been interviewed by publications such as Entrepreneur Magazine.Steffano Korper holds a B.S. in Business and Management and an M.S. in Information Systems.Juanita Ellis holds a B.S. in Business and Management and an M.S. in Information Systems. Currently, she is working on a Doctorate in Electrical Engineering Communications at George Washington University.Korper and Ellis continue to rise in visibility in the world of E-Commerce. Their courses have expanded from Southern Methodist University and University of California, Los Angeles to dozens of short courses at major corporations, including Motorola and Sony. Juanita Ellis has been at the forefront in working with corporations in the areas of convergence, computer Security and e-business. Some of these companies include Sony, JCPenney, SWBell, Boeing, Xerox, Bell Atlantic, MCI, Citibank and Toyota.Currently, she works with companies in helping deploy voice and data networks, converged solutions, VPN security and call center applications. In addition, she was a technical manager at Lotus/IBM for the southern, mid-Atlantic, and eastern regions of the United States. As a technical manager, she was responsible for designing and architecting enterprise-wide applications that integrated with enterprise resource planning systems, Internet technologies, and relational and transaction-based systems. She is currently an independent consultant.
PrefaceIntroduction1. Set the Vision2. Know Your Customers3. Select Your Marketing Strategy and Branding4. First Impressions are Forever - Build the Best Site Now5. Keep Your Customers - Invest in Customer Service6. Choose Fulfillment Channels that Work7. Choose Effective Payment Systems8. Know Your Infrastructure9. Select the Right Commerce Vendor10. Secure Your Investment - Security Threats and Solutions11. Get Ready for Wireless12. Commit to Never-Ending Improvement - Know the Trends and Beat ThemAft
| Erscheint lt. Verlag | 24.10.2000 |
|---|---|
| Reihe/Serie | Communications, Networking & Multimedia |
| Verlagsort | San Francisco |
| Sprache | englisch |
| Maße | 151 x 229 mm |
| Gewicht | 610 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-12-421161-5 / 0124211615 |
| ISBN-13 | 978-0-12-421161-2 / 9780124211612 |
| Zustand | Neuware |
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