E-Commerce Book, The
Academic Press Inc (Verlag)
978-0-12-421160-5 (ISBN)
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The E-Commerce Book: Architecting the Solution will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing.
Steffano Korper and Juanita Ellis are experts in cutting edge technologies, both as university lecturers and industry leaders. Lectures and programs have been conducted at the University of Maryland, University of Texas, Southern Methodist University, and University of California, Los Angeles. Nationally recognized corporations and organizations have requested their expertise in developing and deploying e-commerce solutions in both business-to-business and business-to-consumer commerce. In 1998, they developed the E-Commerce Program. Program details may be found at http://www.going-beyond-et.com. They have been featured on local and national radio shows, including CNN, Daybreak USA, Computer Daze, and Business Day. They also have been interviewed by publications such as Entrepreneur Magazine.Steffano Korper holds a B.S. in Business and Management and an M.S. in Information Systems.Juanita Ellis holds a B.S. in Business and Management and an M.S. in Information Systems. Currently, she is working on a Doctorate in Electrical Engineering Communications at George Washington University.Korper and Ellis continue to rise in visibility in the world of E-Commerce. Their courses have expanded from Southern Methodist University and University of California, Los Angeles to dozens of short courses at major corporations, including Motorola and Sony. Juanita Ellis has been at the forefront in working with corporations in the areas of convergence, computer Security and e-business. Some of these companies include Sony, JCPenney, SWBell, Boeing, Xerox, Bell Atlantic, MCI, Citibank and Toyota.Currently, she works with companies in helping deploy voice and data networks, converged solutions, VPN security and call center applications. In addition, she was a technical manager at Lotus/IBM for the southern, mid-Atlantic, and eastern regions of the United States. As a technical manager, she was responsible for designing and architecting enterprise-wide applications that integrated with enterprise resource planning systems, Internet technologies, and relational and transaction-based systems. She is currently an independent consultant.
Foreword. Perface. E-Commerce Overview. Sales and Marketing. Globalization. Company Profiles. Architecture Overview. Commerce Server/Storefront. Vendor Solutions. Payment Systems. Security. Auction Technology. Project Deployment. Consortium.
| Erscheint lt. Verlag | 1.9.1999 |
|---|---|
| Reihe/Serie | Communications, Networking & Multimedia |
| Verlagsort | San Diego |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 630 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Netzwerke |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-12-421160-7 / 0124211607 |
| ISBN-13 | 978-0-12-421160-5 / 9780124211605 |
| Zustand | Neuware |
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