The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
McGraw-Hill Professional (Verlag)
978-0-07-180831-6 (ISBN)
THE REVOLUTION WILL BE GAMIFIEDMASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.
With The Gamification Revolution you'll learn how top companies:
Recruit and retain the best talent from the gamer generation and beyondTrain employees and drive excellence with noncash incentivesCut through the market noise and ignite consumer sales growthGenerate unprecedented customer loyalty without breaking the bank
Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.
As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.
You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to yourspecific needs.
It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.
If you're going to play the game, this is how you play it. To win.
Praise for The Gamification Revolution:"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, andauthor of the New York Times bestseller By Invitation Only
"In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The GamificationRevolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU
"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helpedthe Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute
"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor
Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered the world's foremost expert on designing engagement strategies for customers and employees. Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. She is a writer/contributor to NPR's This American Life and Morning Edition, AOL, and gamification.co.
TABLE OF CONTENTS
Acknowledgements
Introduction
PART I: GAMIFICATION AS WINNING STRATEGY
CHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will Again
CHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate Strategy
CHAPTER 3: The Gamification of Strategy
PART 2: Engaging Your Team & Driving Results
CHAPTER 4: Title TK
CHAPTER 5: IGNITING EMPLOYEE INNOVATION
CHAPTER 6: Reimagining Recruitment, Training & Development
CHAPTER 7 - Propelling Personnel to Health and Wellness
PART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASE
CHAPTER 8: CUTTING THROUGH THE CONSUMER NOISE
CHAPTER 9 - Sustaining Long Term Customer Engagement
CHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior Change
CHAPTER 11: In Conclusion
| Erscheint lt. Verlag | 16.5.2013 |
|---|---|
| Zusatzinfo | 0 Illustrations |
| Sprache | englisch |
| Maße | 160 x 234 mm |
| Gewicht | 516 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-07-180831-0 / 0071808310 |
| ISBN-13 | 978-0-07-180831-6 / 9780071808316 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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