Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime

David Rich (Autor)

Buch | Softcover

224 Seiten

2012
McGraw-Hill Professional (Verlag)
978-0-07-179695-8 (ISBN)

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Salespeople too often approach selling as a transaction instead of a relationship - going in with the intention to sell rather than to build a relationship. This book provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious.

The breakthrough selling method that converts leadsinto customers, customers into repeat customers, andrepeat customers into lifelong relationshipsSalespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.

Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to

Get prospects to feel as if they've known you their whole livesUse voice modulation and body language to instantly connect with anybodySell yourself without sounding self-servingManage the transition from captivation to cultivationMake your customers "competition proof"

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Introduction
CHAPTER 1: It’s a Whole New Ballgame
CHAPTER 2: The Essential Five Dynamics of Romancenomics
CHAPTER 3: Taking the Cold Out of Cold Calling
CHAPTER 4: The Art & Science of Being Contagious
CHAPTER 5: It’s Not What You Say or Do; It’s Who You Are
CHAPTER 6: Making a Contagious Presentation
CHAPTER 7: What’s All the Fuss About Price?!
CHAPTER 8: From Captivation to Cultivation
CHAPTER 9: Cultivating Through Crisis
CHAPTER 10: The Sore-Thumb Principle
A Final Thought or Two…
Index
About the Author

Erscheint lt. Verlag	16.11.2012
Zusatzinfo	0 Illustrations
Sprache	englisch
Maße	130 x 203 mm
Gewicht	222 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-07-179695-9 / 0071796959
ISBN-13	978-0-07-179695-8 / 9780071796958
Zustand	Neuware