Perfect Phrases for Fundraising

Beverly Browning (Autor)

Buch | Softcover

176 Seiten

2012
McGraw-Hill Professional (Verlag)
978-0-07-179373-5 (ISBN)

Artikel merken

The words you choose can make the difference between having your appeal read ...or tossed. This book provides everything you need to craft a message that recipients will read and respond to. It is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign.

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEPrecise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed.Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:

Telephone solicitingYouTube, Facebook, and TwitterOne-on-one meetingsBoard of director appealsOrganization website campaigns

Beverly Browning has been a consultant for government groups, agencies, schools, corporations, and nonprofit organizations for two decades, raising more than $350 million.

Zusatzinfo	0 Illustrations
Sprache	englisch
Maße	130 x 203 mm
Gewicht	181 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-07-179373-9 / 0071793739
ISBN-13	978-0-07-179373-5 / 9780071793735
Zustand	Neuware