Crisis Management in the Food and Drinks Industry: A Practical Approach (eBook)

Colin Doeg (Autor)

eBook Download: PDF

2006 | 2nd ed. 2005
XX, 264 Seiten
Springer US (Verlag)
978-0-387-28921-2 (ISBN)

Infos

Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE.

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.

Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.

Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism - 'a clear and present danger' - and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world's oceans.

In a special late chapter - written only three months before publication - the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu.

Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis.

Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.

Colin Doeg started in journalism on a local newspaper in London (UK), covering the attacks by flying bombs and rockets during the last World War on the neighbourhood in which he lived. Subsequently he went into public relations working for such blue chip companies as Ford Motor Company, Reed International, Brooke Bond Group and Unilever Plc. Now retired, he works as a consultant.

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Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism - "e;a clear and present danger"e; - and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world's oceans.In a special late chapter - written only three months before publication - the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu.Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis.Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.

Inhalt

Contents 5
Series editor’s forward 8
Acknowledgements 11
Preface 13
1 The anatomy of a crisis 19
2 Protecting your brands and reputation 28
3 Preparing for the unthinkable 39
4 The Internet - a two-edged sword 53
5 Tactics to avoid being caught off-guard 64
6 Product tampering - a constant threat 72
7 Issues tracking and management 80
8 Meeting the media 88
9 Do I need help? 107
10 Sources of technical help 112
11 The powers of enforcement authorities 118
12 Managing a crisis 126
13 Diet and health 141
14 Problems facing the food industry 155
15 Dealing with extremist organizations and terrorist threats 167
16 Bioterrorism - a clear and present danger 179
17 Significant crises 187
18 Interesting case histories 205
19 Events that will shape the future 231
Appendix A Typical crisis plan 246
Appendix B Typical crisis checklist 249
Appendix C Typical press release and Question and Answer Sheet 251
Appendix D Typical press advertisement 255
Appendix E Model announcement to employees 258
Appendix F Threatening phone call: checklist 259
Appendix G Sources of information and assistance 261
Glossary of frequently used abbreviations 267

Produkt-Details

• Erscheint lt. Verlag: 18.6.2006
• Reihe/Serie: Practical Approaches to Food Control and Food Quality Series
• Reihe/Serie: Practical Approaches to Food Control and Food Quality Series
• Zusatzinfo: XX, 264 p.
• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Naturwissenschaften ► Chemie
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Technik ► Lebensmitteltechnologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Agriculture • beverage industry • business • Communication • food industry • food science • Management • Marketing • Meeting • organization • Public Health
• ISBN-10: 0-387-28921-6 / 0387289216
• ISBN-13: 978-0-387-28921-2 / 9780387289212