MediaWriting
Routledge (Verlag)
978-0-415-88803-5 (ISBN)
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Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.
Further updates and features include:
Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
Two new chapters on lead writing and new new media
A separate chapter focused solely on ethics
Explanatory "how to" boxes that help students understand and retain main themes
Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
Discussion questions and exercises at the end of every chapter
Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism
In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY). Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY). Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).
Preface: Introduction to MediaWriting
Communication Theory and News Values
Getting Started: In the Beginning is the Lead
Legal Considerations in Media Writing
Ethical Decisions in Writing and Reporting
Fundamentals of Writing and Editing
Writing Basic News Stories
Interviewing: Gathering Information from People
Research: Gathering Information from Documents and Other Sources
Using Quotations and Sources in News Stories
Features: Alternatives to the Inverted Pyramid Story
Preparing Broadcast Copy
Reporting for Radio and Television
Writing and Reporting in the New New Media
Preparing News Releases
Writing for Organizational Publications
Public Relations Speeches and Advocacy Statements
Composing Advertising Copy
Afterword: Communication, the Future, and You
| Zusatzinfo | Following style of Becoming a PR Writer |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 187 x 235 mm |
| Gewicht | 816 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-415-88803-4 / 0415888034 |
| ISBN-13 | 978-0-415-88803-5 / 9780415888035 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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