Nicht aus der Schweiz? Besuchen Sie lehmanns.de
MediaWriting - W. Richard Whitaker, Ronald D. Smith

MediaWriting

Print, Broadcast, and Public Relations
Buch | Softcover
440 Seiten
2008 | 3rd New edition
Routledge (Verlag)
978-0-8058-6295-9 (ISBN)
CHF 69,80 inkl. MwSt
zur Neuauflage
  • Titel erscheint in neuer Auflage
  • Artikel merken
Zu diesem Artikel existiert eine Nachauflage
Suitable for those preparing to write in the multimedia environment, this book explores the linkages between print, broadcast, and public relations styles. It outlines the nature of good writing. It synthesizes and integrates professional skills and concepts.
Designed for those preparing to write in the current multimedia environment, MediaWriting explores:




the linkages between print, broadcast, and public relations styles
outlines the nature of good writing
synthesizes and integrates professional skills and concepts


Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.

This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College. Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College. Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.

Erscheint lt. Verlag 20.2.2009
Zusatzinfo Following style of Becoming a PR Writer
Verlagsort New York
Sprache englisch
Maße 187 x 235 mm
Gewicht 748 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 0-8058-6295-1 / 0805862951
ISBN-13 978-0-8058-6295-9 / 9780805862959
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich

von Sandra Müller

Buch | Softcover (2024)
Herbert von Halem Verlag
CHF 33,55