Advanced Technologies Management for Retailing
Frameworks and Cases
Seiten
2011
Information Science Reference (Verlag)
978-1-60960-738-8 (ISBN)
Information Science Reference (Verlag)
978-1-60960-738-8 (ISBN)
Explores a range of topics that contribute to understanding consumers’ behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers’ behavior. This volume covers a large range of topics that contribute to understanding consumers’ behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers’ behavior. This volume covers a large range of topics that contribute to understanding consumers’ behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
| Erscheint lt. Verlag | 30.10.2011 |
|---|---|
| Reihe/Serie | Advances in Marketing, Customer Relationship Management, and E-Services |
| Verlagsort | PA |
| Sprache | englisch |
| Gewicht | 1234 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-60960-738-4 / 1609607384 |
| ISBN-13 | 978-1-60960-738-8 / 9781609607388 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
Digitale Geschäftsmodelle verstehen, designen, bewerten
Buch | Hardcover (2022)
Hanser (Verlag)
CHF 55,95
