Advanced Technologies Management for Retailing

Frameworks and Cases

Eleonora Pantano, Harry Timmermans (Herausgeber)

Buch | Hardcover

374 Seiten

2011
Information Science Reference (Verlag)
978-1-60960-738-8 (ISBN)

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Explores a range of topics that contribute to understanding consumers’ behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers’ behavior. This volume covers a large range of topics that contribute to understanding consumers’ behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Erscheint lt. Verlag	30.10.2011
Reihe/Serie	Advances in Marketing, Customer Relationship Management, and E-Services
Verlagsort	PA
Sprache	englisch
Gewicht	1234 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-60960-738-4 / 1609607384
ISBN-13	978-1-60960-738-8 / 9781609607388
Zustand	Neuware