Becoming a Public Relations Writer

A Writing Workbook for Emerging and Established Media

Ronald D. Smith (Autor)

Buch | Hardcover

432 Seiten

2012 | 4th New edition
Routledge (Verlag)
978-0-415-89342-8 (ISBN)

Infos

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media.





The fourth edition has been updated to reflect significant developments in the public relations field, including:















New chapter on multimedia and social media releases











New chapter on websites, blogs, and wikis











Expansion of the chapter on direct mail and online appeals











Updated examples of actual pieces of public relations writing











A companion website including writing exercises, PowerPoint presentations, and relevant links












Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Autor

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He currently serves as interim Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America.

Inhalt

Part One: Principles of Effective Writing








Writing … And What It Means to You







Effective Writing







Persuasive and Ethical Communication







The Writing Process



Wrap-Up for Part One


Part Two: Public Relations Writing for Journalistic Media






News and Public Relations







Fact Sheet and Advisory







News Writing Style







Print News Release







Broadcast News Release







Multimedia and Social Media Release







Organizational Feature







Advocacy and Opinion



Wrap-Up for Part Two


Part Three: Public Relations Writing for Organizational Media



Newsletter and Corporate Report







Website, Blog, and Wiki







Flier and Brochure







Direct Mail and Online Appeal







Public Relations Advertising







Speechwriting






Wrap-Up for Part Three


Appendix A: Common Sense Stylebook for Public Relations Writers


Appendix B: Copy Editing


Bibliography


Glossary

Produkt-Details

• Verlagsort: London
• Sprache: englisch
• Maße: 187 x 235 mm
• Gewicht: 902 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-415-89342-9 / 0415893429
• ISBN-13: 978-0-415-89342-8 / 9780415893428
• Zustand: Neuware