Business and Competitive Analysis
Financial Times Prentice Hall (Verlag)
978-0-13-216158-9 (ISBN)
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Transform raw data into compelling, actionable business recommendations
Answer the questions executives ask—“What?” “So What?” and “Now What?”
Today’s 24 most valuable techniques: how to choose them, how to use them
For everyone who performs analysis: managers, consultants, functional specialists, and strategists
A completely new book by the authors of the popular Strategic and Competitive Analysis
Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.
Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.
CRAIG S. FLEISHER is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was 2006 President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), founding editor of the Journal of Competitive Intelligence and Management, and author of eight books and scores of articles. A SCIP Fellow, he serves on several editorial boards of journals in the business intelligence field. He has been recognized as one of Canada’s top MBA professors by Canadian Business magazine. BABETTE E. BENSOUSSAN is the Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over the past 15 years, she has carried out over 300 intelligence and strategic projects in a wide range of industries and markets. Bensoussan founded and served as Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust). She has been a member of the editorial boards of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review and was awarded the CI field’s highest individual honor in 2006, SCIP’s Meritorious Award.
Preface
1. Business and Competitive Analysis: Definition, Context, and Benefits
2. Performing the Analysis Process
3. Avoiding Analysis Pitfalls
4. Communicating Analysis Results
5. Applying the FAROUT method
6. Industry Analysis (The Nine Forces)
7. Competitive Positioning Analysis
8. Business Model Analysis
9. SERVO Analysis
10. Supply Chain Management (SCM) Analysis
11. Benchmarking Analysis
12. McKinsey 7S Analysis
13. Shadowing
14. Product Line Analysis
15. Win/Loss Analysis
16. Strategic Relationship Analysis
17. Corporate Reputation Analysis
18. Critical Success Factors Analysis
19. Country Risk Analysis
20. Driving Forces Analysis
21. Event and Timeline Analysis
22. Technology Forecasting
23. War Gaming
24. Indications and Warning Analysis
25. Historiographical Analysis
26. Interpretation of Statistical Analysis
27. Competitor Cash Flow Analysis
28. Analysis of Competing Hypothesis
29. Linchpin Analysis
Index
| Erscheint lt. Verlag | 5.8.2010 |
|---|---|
| Verlagsort | Upper Saddle River |
| Sprache | englisch |
| Maße | 177 x 231 mm |
| Gewicht | 840 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-13-216158-3 / 0132161583 |
| ISBN-13 | 978-0-13-216158-9 / 9780132161589 |
| Zustand | Neuware |
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