Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now
McGraw-Hill Professional (Verlag)
978-0-07-170029-0 (ISBN)
Grab a share of one of today’s hottest markets!
Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps—and they’re eagerly awaiting more.
If you’re considering entering the market, stop thinking about it and make yourmove. You’ll reach more customers, expand your product offerings, and grownew revenue streams. And it’s much easier than you may realize.
Get Rich withApps! explains how to:
Marry iPhone and Facebook app features with your business andmarketing needsIntegrate apps with other resources, such as databases and websitesTake advantage of the social web to expand your customer baseMeasure the success of new and existing projects
You don’t need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.
Jesse Feiler (Philmont, NY) is Software Director of Philmont Software Mill. He has server as manager, software developer, consultant, author, and speaker for organizations such as Apple Computer, the Federal Reserve Bank of New York, and Prodigy. He has also written several books, including Real World Apple Guide (1558514295) and Application Servers: Powering the Web-based Enterprise (012051338X).
Preface
PART 1 Introducing the World of Apps
1 The Future of Apps 3.0 for You and Your Business
2 A Closer Look at iPhone Apps
3 A Closer Look at Facebook Apps
4 Taking Advantage of iPhone and Facebook Features
5 Design Rules for Your App
6 Making the Most of iPhone Location Features
7 Discovering App Opportunities for iPhones
8 Joining with Facebook to Provide User Value to Your App
9 How Facebook App Integration Points Increase User Involvement
10 How to Make Your App Successful
PART 2 Strategies for How to Get Rich with Apps
11 Strategy #1: Give Your Knowledge Away for Free—and Make Money!
12 Strategy #2: Publish Ads on Your iPhone and Facebook Apps
13 Strategy #3: Sell on Your App
14 Strategy #4: Make Money with Game Apps
15 Strategy #5: Use Apps to Provide Your Services
16 Strategy #6: Click to Connect
17 Strategy #7: Let the User Forget About Saving Data
18 Strategy #8: Move Your Organization into an App-Centric World
Index
| Erscheint lt. Verlag | 16.6.2010 |
|---|---|
| Zusatzinfo | 50 Illustrations |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 320 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-170029-3 / 0071700293 |
| ISBN-13 | 978-0-07-170029-0 / 9780071700290 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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