Media/Impact
Wadsworth Publishing Co Inc (Verlag)
978-1-4390-4197-0 (ISBN)
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Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact: An Introduction to Mass Media", International Edition, introduces students to today's converged mass mediauits industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.
Part I: MEDIA MESSAGES FOR MASS AUDIENCES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Magazines: Targeting the Audience. 4. Newspapers: Expanding Delivery. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Consumers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Getting Personal. 13. Society, Culture and Politics: Shaping the Issues. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary of Media Terms. Media Information Guide. Media Sources You Should Know. Media Web Sites. Uncovering Media History. Media Research Sources. Chapter References. Index.
| Erscheint lt. Verlag | 1.7.2010 |
|---|---|
| Verlagsort | Belmont, CA |
| Sprache | englisch |
| Maße | 213 x 272 mm |
| Gewicht | 908 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 1-4390-4197-0 / 1439041970 |
| ISBN-13 | 978-1-4390-4197-0 / 9781439041970 |
| Zustand | Neuware |
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