Globalization 2.0
Springer Berlin (Verlag)
978-3-642-01177-1 (ISBN)
. . . Eat not up your property among yourselves unjustly except it be a trade amongst you, by mutual consent . . . and help you one another in righteousness and piety. . . (Al-Hadid 4:29; Al-Ma'idah 5:2) There cannot be any doubt that the current ?nancial crisis, which began in the US, has gone global. This realization has fuelled the ?re of debate over globalization. Today's globalization is no longer the globalization that Theodore Levitt, a former professor at the Harvard Business School, described in 1983 in his world famous article ''The Globalization of Markets. '' Although, in old days, Levitt and his successors had not seen globalization as an utopian state free of problems, no- days globalization has been reshaped completely. Therefore, in the perception of the editors it is justi?ed to use the phrase ''Globalisation 2. 0'' for the range of effects interpenetrating global economic arrangements. Globalisation 1. 0 will never be restored again. Since the subprime crisis made its way to the global arena in the year 2008, companies and managers are confronted with the breathtaking speed of global, regional, and local changes. It is more than a provocation to divide dev- opments into cause and effects. Forecasts in strategic management are no longer valid even for the moment they are published. Uncertainty occupies the driving seats in global, regional, and local oriented companies.
Michael Ceyp ist Professor für Marketing an der University of Applied Sciences Wedel, bei Hamburg. Nach Banklehre und BWL-Studium Promotion bei Prof. Dr. Dr. h.c. mult. Heribert Meffert. Prof. Ceyp war Marketingleiter eines Medienunternehmens sowie mehrere Jahre Direktmarketingberater und Geschäftsführer eines Fachverlages. Heute berät er weiterhin Unternehmen, ist Gründer des E-Mail-Marketing-Kompetenzzentrums, Fachbuchautor, Fachreferent sowie Jurymitglied wichtiger Marketingpreise (u.a. Alfred Geradi Gedächtnispreis, Deutscher Multimedia Award, BCP Award).
Globalizing Action on Climate Change.- Globalization and Growth: A Macroeconomic Perspective.- A New Age Dawning.- Globalization for Growth in the Aviation Maintenance Repair and Overhaul Industry.- The New Face of Globalization: Seven Key Trends and the Critical Need to Innovate.- An Agenda for Phase 4 of Globalization.- Globalization and Demographic Change - A New Age for Human Resource Management.- The Industrial Revolution of Information Technology.- Service Providers and Their Ecosystem in Globalization 2.0.- Mastering the Globalization Challenge.- Power to the Workers: Out with the Capitalists.- Globalization Considered from the Point of View of Thomas Hobbes' 'Image of Man'.- Mercy for Those Realizing Global Opportunities Through Offshoring and Outsourcing Effectively.- Globalization in the Automotive Industry-Impact and Trends.- Manage Energy Better.- Globalization? Not Without the Logistics!.- Metamorphosis of Telco Architecture.- Communications - One of the Basic Global Utilities, Bringing People Together?.- Afterword.
| Erscheint lt. Verlag | 2.11.2009 |
|---|---|
| Zusatzinfo | VIII, 237 p. |
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 495 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Volkswirtschaftslehre | |
| Schlagworte | Change • Engineering Economics • Financial Crisis • Globalisierung • Globalization • Global Sourcing • Hardcover, Softcover / Wirtschaft/Management • Information Technology (IT) • Lean Management • Lean Management / Schlankes Management • logistics • Management • Outsourcing |
| ISBN-10 | 3-642-01177-2 / 3642011772 |
| ISBN-13 | 978-3-642-01177-1 / 9783642011771 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
