Consumer Research Methods in Food Science
Springer-Verlag New York Inc.
978-1-0716-3002-0 (ISBN)
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Consumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what’s new?.- Creativity.- Qualitative data analysis: Challenges and opportunities for food researchers.- Consumer research in social media: guidelines and recommendations.- Research through scenarios.- Implementing eye tracking technology in experimental design studies in food & beverage advertising.- Field Studies in Food Settings: Lessons Learned and Concrete Cases.- Econometric tools for food science.- Product portfolio management.- Use of lexicometry in sensometrics, an essential complement to holistic methods. An original methodology.- Concept and packaging testing in the food industry.- Measuring desirability using reaction cards method. Meal evaluations: Studying foods and beverages in the meal context.- Studying future food scenarios with design fiction.
| Erscheinungsdatum | 10.04.2024 |
|---|---|
| Reihe/Serie | Methods and Protocols in Food Science |
| Zusatzinfo | 84 Illustrations, color; 26 Illustrations, black and white; XII, 472 p. 110 illus., 84 illus. in color. |
| Verlagsort | New York, NY |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Technik ► Lebensmitteltechnologie |
| Schlagworte | consumer research • digital ethnographies • homo experientialis • Mobile ethnographies • packaging testing |
| ISBN-10 | 1-0716-3002-4 / 1071630024 |
| ISBN-13 | 978-1-0716-3002-0 / 9781071630020 |
| Zustand | Neuware |
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